Preferred Test Market
Sweden is the largest market in the Baltic Sea region, with a major share of both consumers and economic activities. It is seen as a frontrunner in adopting new technologies and setting new consumer trends. Products can be tested where there are already demanding customers and high levels of technical sophistication.

Regional Headquarters
Many multinational companies choose to concentrate functions to regional headquarters. Sweden has become such a natural hub for regional activities. By creating organizations which cover the entire Nordic region, companies may increase profitability and render operations more effective.

Logistics
Perfectly located at the geographical center point of the region, all major cities in Denmark, Finland and Norway are less than 12 hours away by truck, while Estonia, Latvia, Lithuania and western Russia can all be reached in 24 hours. Road and rail connections to and from Sweden are supported by several high-frequency ferry links and an extensive port network. With a diversified industrial structure and strong reliance on exports, Sweden is expected to be a major source of trade flows to the emerging markets in Russia, Estonia, Latvia and Lithuania.

Shared services
Sweden is an attractive choice for contact centers serving the whole region. Investors are offered qualified and custom-oriented staff, the best availability of Nordic and Baltic native speakers, and a business environment that is tailor-made for international business operations.

There are few countries that can match Sweden's potential to benefit from the intensifying, technology-driven global competition. Sweden already hosts one of the most internationally integrated economies in the world.

The nation's competitiveness is manifested by large flows of trade and foreign investment. Sweden offers access to new products and technologies, skills and innovations, as well as an attractive location and gateway to Northern Europe/the Baltic Sea region.

Low levels of corporate tax, the absence of withholding tax on dividends and a favorable holding company regime combine to make Sweden particularly attractive for doing business.

The Swedish growth rate is in the EU’s upper range, trade is at record levels and there is an international confidence in the Swedish economy.